DOLBY: ATMOS MUSIC | 2019
Pure, refined transmission between artist and audience - that was the core of our idea for the first every Dolby Atmos brand campaign. Atmos is a one-of-a-kind listening experience that goes beyond the ordinary by placing users inside of songs in a spatial way, revealing every detail of the music with unparalleled clarity and depth. This was creatively executed by showing some of today’s most compelling musical artists like never before; by diving deeper into how and why they create.
We launched during the 2019 AMAs, directly before Lizzo took the stage. We continued the campaign with a series of artist portraits that explored the inspiration and intent that drives each creator. This established Dolby as the experience you must have in order to truly hear what artists have to say, in their purest form.
Client: Dolby | Agency: 72andSunny | Director: Karena Evans | Fontaine’s Role: Brand Manager - Project Co-Lead
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