NFL: shop | 2021

NFL fandom is built around the shared passion for football, but is best expressed when each fan leans into their unique identity to represent their team pride. Our goal with this campaign was to excite fans, while positioning NFL Shop as the go-to destination for consumers to find merchandise that best suits how they wish to represent their team.

Real fans know it takes work to stay ready. Being a fan isn’t just a three-hour-a-week job, but a full-time commitment. If you stay ready, you’ll never have to get ready. Thus, we should always strive to be, “Forever Game Ready.”

Client: National Football League | Agency: 72andSunny | Director: Jordan Hall | Fontaine’s Role: Senior Brand Manager - Project Lead