PABST: Grabst a Pabst - HOLIDAY | 2020

As a continuation of the unorthodox, disruptive nature of the Grabst a Pabst campaign that launched earlier in year, Pabst tasked us with positioning their Hard Coffee as the beverage to energize the Holiday season and one that went against the traditional Holiday standard. These films encourage consumers to go against the grain and to put their own spin + personal touch on their festivities in a light-hearted way.

Client: Pabst Blue Ribbon | Agency: 72andSunny | Director/DP: Alex Wallbaum | Fontaine’s Role: Brand Manager - Project Lead