NFL: VOTING | 2020

The first-time initiative - NFL Votes - was developed to inspire and uplift the National Football League’s players and fans, encouraging them to make their voice heard and play a role in determining the future of American by voting in the 2020 election. The goal of the films we put together was to first, raise awareness the lack of voter participation in our country’s most previous presidential election and, secondly, provide voters with necessary information to put together a “game plan” and overcome any potential voter suppression tactics that may be thrown their why while attempting to exercise their right.

In the end, the marketing campaign reached over 150 million people and 90% of active players registered to vote.

Client: National Football League | Agency: 72andSunny | Fontaine’s Role: Brand Manager - Project Lead

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