NFL: Playoffs | 2022

During the regular NFL season, the bond between teams and fans is intense. We captured that feeling with the 2021 Kickoff “We Run as One” film, proving how fans had their teams’ backs, and vice versa. But, now, it’s playoffs time. And the stakes couldn’t be higher. Everything – all the OTAs, the tailgates, the hoarse voices, it all comes down to this: four rounds of monumental clashes to determine the one team who will make history.

The playoffs are when the bond between teams and fans is strongest; when every play matters, entire cities rally behind their teams, and every single fan gets hype––regardless if their OG team makes it or not. Thus, we took our Kickoff chant and turned it up a notch - all with the help of 2 Chainz.

Client: National Football League | Agency: 72andSunny | Director: The Hudson Dusters | Fontaine’s Role: Senior Brand Manager - Project Lead

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