PABST: GRABST A PABST | 2020

To be quiet honest, what you see below is not what our team initially intended to create in partnership with Pabst Blue Ribbon. Originally, in February of 2020, we were preparing to capture a lively film that celebrated the connection and community that tends to develop around Pabst. In March of 2020, Covid hit, and we pivoted… for the better.

The goal of this campaign was to re-establish a 177 year old brand by giving it new life and unorthodox energy, while also introducing the Pabst audience to their portfolio of beverages. However, the real win ultimately came from being able to quickly and diligently pivot and become a brand that actively lived out one of their core values of being a source for unique creative communities. We partnered with 15 creators to visually bring to life each beverage in their own unique way, giving them an opportunity to display their creativity in a time where we all needed it.

Client: Pabst Blue Ribbon | Agency: 72andSunny | Music: Walker House | Fontaine’s Role: Brand Manager - Project Lead

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