NFL: Youth Football | 2021

Youth football participation is a key driver in interest and fandom in the NFL. With this in mind, our team created an integrated marketing campaign that showcased the benefits of youth flag and tackle football, while speaking to both kids and parents. Our goal was to Increase awareness and sign-ups of local youth football opportunities for boys and girls, while also educating parents around their children could from the sport.

The game of football, in particular, requires a bit more than other sports. More intensity. More commitment. More perseverance, teamwork. All while the sport gives all kids the chance to shine and “Show Their Stuff”. Which is what we encouraged the kids to do, and the parents to support, within these spots and assets.

Client: National Football League | Agency: 72andSunny | Fontaine’s Role: Brand Manager - Project Lead